In this promotion, I was tasked with coming up with a concept for luxurious lounge-wear. The idea spun around targeting one of the main customer segments; “The designer Housewife” as she chills at home in her comfortable and stylish outfits. As the fashion was neutral, we went for pastel interior as a bedroom backdrop for the photo shoot. The photography was then used across the website, apps and social media to drive traffic to the editorial page to inspire the customer to shop.