My story

It started with drawing—constant sketching and doodling, just trying to understand the world through marks on paper. Growing up in Lithuania, it was my main way to express ideas and create new things.

School in Oslo introduced structure, but what really stayed with me was the visual noise of the city—graffiti, posters, skateboard parks, snowboard culture and the early presence of digital aesthetics starting to filter into everyday life. That mix of analogue and emerging digital culture quietly shifted how I saw design.

At uni it became more deliberate and focused. Studying art and design in Birmingham meant learning how to actually build things—using letterpress, layering with screen printing, stencilling, learning systems and technologies, and the discipline behind turning ideas into structured work rather than instinct alone.

It all came together in London a couple of years before the olympics. Over the next fifteen years work across startups, agencies, and global brands pulled me into UX, brand, and campaign design in a fast-moving digital environment where everything was being constantly tested, iterated, and rebuilt. With experience, successful design became a science which was destined to perform. At the same time, I kept returning to expressive work—calligraphy, street art and graphic art —something intuitive, more direct, and tactile.

Over time, those threads stopped feeling separate. What I do now sits across digital and physical spaces: designing experiences, shaping brands, and creating work that exists in the real world, alongside consulting and teaching for teams and individuals trying to do the same.