TSV Direction

Every day, QVC offers a discounted product called Today’s Special Value. For a couple of years, I was in charge of coming up with the strategy and the visual execution of the TSV for digital platforms. The ideas and creative direction was briefed to the head of photo studio who would relay my briefs to the photographers in order to achieve the desired images. This is a modest collection of some of the main campaigns where I sketched out the vision which was executed to great precision by the photo studio. The photos were then assembled into panels and published across web and apps.