This was a photo shoot aimed to promote a line of bright fashion apparel with a bespoke page for the Style List at QVC. The feature was based around an editorial piece of content which was driven by the vivid imagery. I briefed the photographer to use bright punchy color rama backgrounds with a dark skinned model wearing colorful make-up.
Hero images from the photoshoot
Panel promoting the page on the homepage
Moodboard put together when briefing the photographer and stylist
Model shots from the photoshoot
Additional shots of model
Final layout of page and responsive version
Final layout of page and responsive version
Application of photography to various panels across digital platforms