Supercoin
Launching a ZAR-pegged crypto wallet for the Betway ecosystem
End-to-end branding, UX/UI design, and App Store launch of Supercoin — a ZAR-pegged crypto payment app enabling fast, secure payments, transfers, and seamless Betway betting deposits within the Supergroup ecosystem.
Crypto transactions are powerful. But they've never felt simple.
Supergroup (SGHC) operates one of South Africa's largest betting and gaming ecosystems — anchored by Betway. Their customers were already managing money across multiple channels: depositing into Betway accounts, withdrawing to bank accounts, buying airtime, paying bills. But none of it was joined up, and none of it felt frictionless.
The opportunity was to launch Supercoin — a proprietary ZAR-pegged cryptocurrency built on blockchain infrastructure — as the connective financial layer across the SGHC ecosystem. Pegged 1:1 to the South African Rand, it would eliminate the volatility anxiety that typically puts users off crypto, while enabling instant, fee-free transactions across payments, transfers, and Betway betting deposits.
"Translate the complexity of crypto infrastructure into a payment experience that feels as familiar and trustworthy as mobile banking — while making Betway integration invisible."
My role covered the full product surface: creating the Supercoin brand from scratch, designing the complete UX/UI across all app flows, and managing the App Store submission and launch — all while working within the regulatory constraints of South Africa's financial services market.
Four problems that had to be solved before a single screen was designed.
A brand built to feel trustworthy, modern, and distinctly South African.
The Supercoin brand began with a single design question: what does trustworthy crypto feel like to a South African audience? Not the cold metallic aesthetic of global crypto exchanges — something warmer, more human, more grounded in the context of everyday payments and community.
The visual identity uses a blue-to-teal gradient that moves from the stability of institutional finance (deep blue) to the energy of digital innovation (bright teal green). The SC mark — a stylised coin form enclosing the letterforms — communicates both currency and digital infrastructure simultaneously. Typography is bold and confident without being aggressive.
Login with Betway. Or sign up in minutes. Same destination.
The onboarding flow was the most consequential part of the design — it determined whether users who had never touched crypto could get to a working wallet without friction, and whether existing Betway customers felt instantly at home.
The primary CTA on the sign-in screen is "Login with Betway" — a single tap that authenticates via SSI and creates a linked Supercoin wallet automatically. Users who choose this path skip manual form entry entirely: their Betway identity is their Supercoin identity. On successful account creation, the confirmation screen makes the link explicit: "We've successfully created your Supercoin wallet and linked it to your existing Betway Account."
New users who sign up manually move through a clean two-step flow: phone number, email, and password on step one; SA ID number and date of birth for KYC verification on step two. Face ID is offered immediately after sign-in — framed as a convenience rather than a security requirement — with the option to decline without penalty.
Everything a user needs. Nothing they don't.
The wallet home was designed around a single principle: show the user their balance and their five most likely next actions — nothing else. Crypto complexity lives behind the interface, not on it.
The action bar (Pay, Receive, Buy, Deposit, Withdraw) surfaces every primary transaction type with equal visual weight. A "More" option on the abbreviated mobile version expands to reveal the full action set including cash withdrawal — removing the need for nested navigation. Recent transactions are listed below with clear merchant names, amounts, and timestamps — in Rands, not tokens.
Translating complex financial logic into clear, linear journeys.
The most demanding design work on Supercoin was in the transaction flows — where the underlying complexity of blockchain confirmation, voucher generation, and beneficiary lookup had to be rendered completely invisible to the user.
The decisions that made crypto feel like payments.
| Decision | Rationale | Alternative considered |
|---|---|---|
| ZAR amounts throughout — no token display | Showing R500.00 rather than SC500 or any token representation removes the cognitive barrier of crypto unfamiliarity. Users think in Rands; the interface should too. | Dual display (ZAR + token) — adds transparency for crypto-aware users but creates confusion for the majority who don't need it. |
| "Login with Betway" as the primary CTA | Existing Betway customers are the primary addressable market. Leading with SSI login reduces onboarding friction for the majority and signals the Betway connection prominently upfront. | Equal weighting of Betway login and manual sign-up — fails to acknowledge the core use case and creates unnecessary hesitation for existing customers. |
| Phone number lookup for payments — not wallet address | Wallet addresses (0x742E4…B8C9D) are unusable for most people. Allowing payment by phone number — with automatic wallet lookup — means users never have to see blockchain infrastructure at all. | Wallet address as primary input — technically simpler but accessible only to crypto-literate users, excluding the majority of the target market. |
| Slide to confirm on high-value transactions | The gesture creates a deliberate pause before irreversible financial actions — reducing accidental confirmations on mobile without introducing a second screen or additional tap. | Standard button confirm — faster, but no friction on irreversible actions creates risk of accidental transactions at scale. |
| ATM locator embedded in the withdrawal flow | Withdrawal is only useful if the user knows where to redeem it. Embedding the locator at the exact moment of confirmation removes a separate navigation step and keeps the user on task. | ATM locator as a separate menu item — requires the user to remember to find it after completing the withdrawal, adding friction at the wrong moment. |
| Face ID offered immediately post-login — not forced | Biometric login dramatically improves daily return-user friction. Offering it at the moment of highest engagement (successful account creation) maximises adoption without mandating it. | Face ID during onboarding before account creation — users aren't yet invested enough to commit to biometric access before they've seen the product. |
Brand to App Store. End to end.
The Supercoin project spanned the full product design lifecycle — from founding visual identity to shipped product in market.
From concept to live product. In market across South Africa.
Supercoin launched successfully on both the Apple App Store and Google Play — the first ZAR-pegged crypto payment application built and launched within the SGHC ecosystem, and one of the first regulated crypto payment apps in the South African market.
