Working on the Jackpot City sponsorship project with Williams Racing in Formula 1, I helped shape the visual direction of the global campaign and define how the partnership would live across both the car and supporting media touchpoints.

As Design Lead, I created the wheel disc livery for the race car and developed a wider visual system to support the activation across digital, broadcast, and social channels. This included building a full set of adaptable global templates used for campaign rollout across multiple markets and formats.

The focus was on translating two distinct brand worlds into a cohesive identity that could perform in the high-speed, high-visibility context of Formula 1, while remaining consistent across all campaign communications and race weekend activations.