Betway Scores
Rebranding of Betway Scores, a live scores app positioned as a brand awareness vehicle within regulated betting markets. The objective was to evolve a utility-led product into a more engaging, brand-aligned experience while maintaining speed, clarity, and trust in a real-time environment.
As Global Lead Designer, I led the redesign of both the visual identity and in-app experience, creating a cohesive system that balanced live sports data with a more confident, consistent brand presence. This included refining hierarchy, improving readability across dense match data, and introducing a scalable UI framework that worked seamlessly across devices and markets.
The work focused on strengthening engagement without compromising usability, ensuring the product remained fast and intuitive while becoming a more effective touchpoint for the wider Betway ecosystem.
The rebrand delivered measurable impact, including a 12% increase in download rates and an uplift in App Store ratings, reinforcing the app’s role as a high-performing, brand-building product in regulated markets.
Comparison of old logo side-by-side with the new design.
Idea development during the conceptual stage.
Further ideas tested in the app icon format.
Logo treatments and brand colours.
Mockup of the new logo in-situ on the app.
Render of how the logo will appear on the iphone amongst other app icons.
App icon designs for BW Scores and Betway Scores.
Branded apparel.
Banner designs with the official brand ambassador for Betway Scores, Fabrizio Romano.
Marketing campaign with cricket legend Graeme Smith.