Rebranding of Betway Scores, a live scores app positioned as a brand awareness vehicle within regulated markets. I led the redesign of the visual identity and in-app experience to create a clearer, more engaging product that balanced real-time sports data with subtle brand presence.

Working across UX and visual design, I developed an updated interface system that improved readability, hierarchy, and navigation across live match data, while ensuring the Betway brand was consistently and responsibly integrated within regulated market constraints.

The work focused on turning a utility-led scores product into a lightweight engagement platform, strengthening brand visibility without compromising speed, clarity, or user trust in high-frequency, real-time usage contexts.