Working on the Betway x Formula 1 partnership, I helped define the creative and product direction for the first-ever global betting integration within the sport, combining live race engagement with a dedicated UX platform.

As Design Lead, I worked closely with the product design team to bridge brand and product, developing a unified visual and UX system that ensured consistency between marketing campaigns and the in-app experience. This included shaping how users explored live race data, statistics, and in-race betting features within a fast, real-time environment.

The work focused on translating the speed and complexity of Formula 1 into a clear, intuitive experience, while building a scalable design system that could operate seamlessly across product, social, and global campaign touchpoints.