Working on the Arsenal x Betway partnership, I helped define the visual direction for a multi-channel sponsorship campaign spanning digital, print, and stadium-facing communications at the Emirates.

As Design Lead, I developed a unified design system to support campaign rollout across global and local markets, ensuring consistency across social content, CRM, in-app placements, and broadcast assets. A key focus was adapting the system for large-scale print and out-of-home executions across London, including stadium environments and city-wide placements.

The work centred on aligning club identity with sponsor objectives, creating a flexible but cohesive framework that could scale across multiple formats while maintaining strong brand presence in high-visibility physical and digital spaces.