Design leadership for the Betway x Thierry Henry ambassador campaign, positioning Betway as a leading global sports-betting and fan engagement platform. The campaign used Thierry Henry’s profile to drive awareness, acquisition, and retention across Europe, Africa, and Latin America through a unified cross-channel system spanning video, social, CRM, in-app, and OOH.

I led the end-to-end design system, creating a modular global template library covering social content, broadcast graphics, email, in-app assets, and print/OOH, ensuring consistency across markets while allowing for localisation and regulatory compliance. This included motion systems, typography, layout frameworks, and production-ready export standards.

My role focused on building a scalable creative infrastructure that enabled regional teams to produce high-quality assets efficiently while maintaining brand integrity. The result was a globally consistent campaign system that improved production speed, reduced revisions, and supported rapid localisation across 12+ markets.