In this project, I was assigned to brief both an external agency and lead in-house creative team of Printed.com to design and shoot photography and video content for a re-launch of a new wedding stationary collection. The first thing I did was to have the copywriter draft new names for the page and choose Wedding Print Boutique as it’s the best sounding and has the two main keywords print and wedding. After designing the UX for the whole page and deciding on the content by liaising with product and marketing teams, I briefed my creative team on the design and photography that needed creation. For the first time accessible on mobile, the page became an instant hit amongst social followers and generated upwards of 20% MoM.