This feature was to promote Winter Jewellery Trends for QVC UK. I came up with a concept of using big blocks of ice and let it melt in the studio whilst capturing the cold shiny textures of both prop and product. We had 4 trends to capture and I collaborated with two photographers to achieve differentiated looks between the trends using such a basic concept. The results speak for itself and Gary Jackson and Josu Muniz delivered some remarekable images I was able to use to put the pages together.