QVC was preparing to sell a lot of Dyson V8 vacuum cleaners and decided to sponsor a printed advert to in the Sunday Telegraph and the Sunday Express. The project was completed in less than one week and all creative work had to be signed off by the creative director at Dyson. It was challenging to find a middle-ground between the two giant brands but I kept the design quite minimalistic with a focus on the message of value. It went to print on time and all parties were happy as it took over £1m in sales in 24 hours.