During the autumn and winter season, we were promoting a range of knit wear, for this we came up with the concept of Cosy Knits. Together with the photographer, we decided to create a warm cabin story by arranging a set with thick rugs and rustic wooden floors. The use of light was key here to get a feeling of a fireplace when in face it was only a yellow lamp. The shots were carefully art directed to fit into the template which was already designed prior to the shoot.