The Creative Hub is a one stop destination for photographers, designers and artists looking to print their work. From the conceptual stage, I personally designed the UX and led the creative direction of the project. Following this, I selected a colour scheme and briefed the designers to create the artwork for print in a unified and dynamic approach. The photographer (Amel Mahfouf) was briefed to source simple geometric props following the designated colour palette. The styling was done collectively and the photographer did all the post production artwork by comping multiple images. The result was a highly successful campaign that increased traffic to site from social media and converted new creative customers.