Lead Brand and UX Designer for Supercoin, a crypto app pegged to ZAR, designed to enable seamless betting with Betway alongside standard wallet functionality such as sending and receiving funds.

I led the design of both the brand and in-app experience, working closely with the UX team to create a clear, intuitive interface that balanced financial utility with betting integration. The product was designed to feel accessible and trustworthy while supporting real-time transactions and wallet interactions.

Alongside the product, I developed the launch materials including App Store artwork, visual assets, and marketing collateral, ensuring a consistent brand presence across all touchpoints.

The result was a cohesive product and brand ecosystem that introduced a new way to engage with betting through a crypto-native experience.