Betway x Formula 1 - Bespoke Live Betting Platform

Real-time race data, betting, and fan engagement.

  • Objective
    Create a real-time betting experience integrated with live race data

  • My Role
    Led UX and visual system, bridging product and brand

  • Scope
    Global platform • Mobile-first • Multi-market rollout

  • Impact
    Pitch won the contract as first official betting sponsor of the franchise

The Problem

Users struggle to engage with live race data in a meaningful way. Existing platforms separate stats from betting, creating friction and missed engagement opportunities.

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